Too many digital strategies are broken. They simply fail on fundamental principles of respect, privacy and ethics. At the same time, people are becoming more and more value-driven.
A recent, global study by Salesforce revealed that over 60% of the people who were interviewed, had in fact turned their backs to a company, because the company’s values did not align with theirs. So it’s time to change gears, if we want to stay in line with the demands and expectations of the people we serve. In her experience-based presentation, Trine Falbe talks about how we accommodate the demand for value by using ethical design principles to guide our overarching digital strategy.
Watch Trine’s talk on the conference website
Music by LuxaProd